FTA Summit a smashing success

My mind is still spinning from this week’s Family Travel Association summit. The event was an overwhelming success.

I could regale you with hour-by-hour recaps of what we did and how it went, but I’ve already done that for the FTA blog here and here. I also could sum up the best and biggest moments of the week, but I’ve done that for AFAR.com here. Heck, if you really wanted to, you could check out the FTA’s Facebook page and listen to archived versions of my Facebook Live interviews with keynote speakers there.

Whatever you do, please follow up and read and listen and think more about family travel. The girls and I are headed to the coast for storm-watching and some R&R. Check back next week for more targeted impressions and more specific action items for the weeks and months ahead.

FTA Board of Advisors. I love these peeps.

FTA Board of Advisors. I love these peeps.

Showtime for FTA Summit

FTA, here we come!

FTA, here we come!

Ladies and gentlemen! Boys and girls! It’s time for the second annual Family Travel Association (FTA) summit, to be held over the next four days at the Westin La Paloma Resort & Spa in Tucson, Arizona.

I’m filing this post from the Oakland International Airport, which means I’m en route to the summit right now. My excitement is palpable—I’m on the Board of Advisors of the FTA, and we’ve been planning this summit for the better part of the last 10 months. I cannot wait to see this thing kick butt.

The agenda for the event is jam-packed with goodness. Keynote speakers. Breakout sessions (including one in which I’m speaking). Networking activities. Even some cookouts and other fun get-togethers. Because the La Paloma is in the hinterlands of Tucson, I’m sure I’ll round up some of my colleagues and drag them to Saguaro National Park, as well.

Oh, I’m also stoked to explore downtown Tucson, which recently was named a UNESCO World City of Gastronomy.

Anyway, here’s a preview post I wrote about the event for the Expedia Viewfinder. I’m doing a ton of social media for the FTA during the summit, so I probably won’t be able to blog about it again until I’m home. Until then, watch my Twitter and Instagram for updates from the field.

Join me at the 2016 Family Travel Association summit

Westin La Paloma. PARTY!

Westin La Paloma. PARTY!

I take great pride in my involvement with the Family Travel Association (FTA)—I was one of the founding board members, and have been an active participant ever since.

With this in mind, I invite you to join me and my FTA colleagues at our annual summit next month.

The shindig takes place Oct. 23-26 at the Westin La Paloma in Tucson, Arizona. It comprises three days of inspiring presentations, interactive workshops, enlightening research, and a diverse array of networking opportunities. It’s also a heck of a lot of fun.

This year, I won’t just be attending the summit, I’ll be delivering some of the content. On Monday, Oct. 24, I’ll be delivering a talk about understanding millennial parents—what makes them tick, what sort of experiences they seek, and how they approach family trips once they set out to experience them. My talk will be engaging and fun! I might even make emu noises.

(Also, it’s likely that during my talk I’ll be giving away travel vouchers from Expedia, a client of mine and an FTA sponsor.)

Registration for the event is $650 for members and $950 for non-members. Considering all of the information we’re primed to share, I’d say that’s a bargain. And I’ll sweeten the deal: BOOK NOW AND DRINKS THE NIGHT OF MY TALK ARE ON ME.

If family travel is something you love, this is an event you won’t want to miss. See you in Tucson!

Inspired to spread the family travel gospel

FTA Summit crew, September 2015

FTA Summit crew, September 2015

Inspiration is a powerful thing. It’s what lead people to vote for Barack Obama, what has intrigued people about author Ta-Nehisi Coates, and what has compelled people to come together to support Batkid.

As a full-time freelance journalist for the last 18 years, I have spent a whole bunch of my time reporting on other people’s inspiration. Earlier this week, however, as a board member who attended and participated in the first-ever Family Travel Association summit, I was delighted to be the one experiencing the inspiration first-hand.

It wasn’t difficult to be inspired; the summit brought together about 80 of the biggest and boldest thinkers in the world of family travel today. There were experts. There were representatives of big travel companies. There were owners of small travel companies. There were photographers. There were other writers. Almost all of the people present were moms and dads who have traveled with their families.

And everyone descended upon the Mountain Sky Guest Ranch for one reason: To talk about how we can work together to raise awareness of the importance of family travel.

Some people moved me more than others. Like Ida Keiper and Jesemine Jones, the women behind Abeon Travel, a travel consultancy dedicated to assisting families that include children with special needs. And Randy Garfield, the former Disney VP who now devotes his time to the U.S. Travel Association and Project: Time Off, one of the most important research efforts in the history of the American people. And Margo Peyton, who, through her company, Kids Sea Camp, strives to get children travelers SCUBA-certified so they can explore the underwater world. And travel writing icon Wendy Perrin, who’s been writing about family travel forever and simply is flat-out awesome.

And some ideas left an indelible mark on my brain. Like some of the new family travel data from FTA and Expedia. And the “18 Summers” campaign from Idaho (hint: watch the video). And Jim Pickell’s suggestion for a new equation to measure family travel—an equation that compares meaningfulness of experiences to expenditures. (Pickell, the founder of HomeExchange.com, is a pretty neat dude himself.)

Heck, the conference even provided scientific evidence behind the notion that travel makes you smarter; in an intellectually rollicking concluding seminar, Nancy Sathre-Vogel explained how new places and new experiences stimulate the growth of dendrites in our brains.

(Some of us joked that Sathre-Vogel’s presentation provided the basis for a new ad campaign that evokes 1980s anti-drug ads and contrasts a brain to a brain on family travel.)

In short, there was a lot to keep the brain buzzing.

The next step is making it all count. Technically speaking, the FTA’s mission is to “inspire families to travel—and to travel more—while advocating for travel as an essential part of every child’s education.” Now, however, with one summit under our belts, we need to codify a strategy and figure out how and where we want to be. Personally, I’d like to see the group become an information resource for consumers, a networking/best-practices group for industry insiders, and an advocate for the right issues (such as family passenger rights on airplanes).

What about you? What would you demand/expect from a Family Travel Association? What sorts of activities and endeavors do you think the FTA should pursue? Share your opinions and become a part of the discussion.

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