Theaters with a playful twist

Playground + theater = AWESOME

If you’ve ever been to the movies with a 3-, 4-, or 5-year-old, you understand that it can be difficult for the little ones to sit still for the duration of the film.

For this reason alone, two new movie theaters from Mexico-based Cinepolis, which debut next week to screen Disney’s “Beauty and the Beast” remake, are AWESOME.

In a nutshell, the new theaters are mashups of regular cinemas and indoor playgrounds. Under one roof. The Cinepolis configuration—formally dubbed the “in-theater concept”—offers something for everyone. Moms and dads can sit and watch a film while the kiddos play on a play structure. It’s that easy.

According to a report in the Los Angeles Times, the new theaters boast jungle gyms, cushy bean bag chairs, and climbing structures. These play areas are flush up against one of the walls near the screen, and are big enough to satisfy a handful of kids but small enough to make certain that parents can keep an eye on their kiddos at all time.

Lest you think this setup is too good to be true, it comes at a cost; Cinepolis plans to charge an additional $3 per ticket. That means standard prices could put tickets around $20 a pop.

Meanwhile, a separate story, this time on The Huffington Post, alleged that the kid-friendly push reflects the increasing importance of the family audience as Hollywood studios spend heavily on animated productions.

Whatever the driver, I must admit: I’m intrigued by this development. I’ve seen five or six movies with our big girls over the years, and I’m always frustrated by their inability to sit still. (Heck, even when they watch movies at home, the two of them are jumping all over the living room.) While it might be awkward for certain audience members to have kids running and jumping on a playground during a movie, I’d argue that this sort of behavior is far LESS disruptive than kids bopping around in their seats.

The bottom line: I’m certainly willing to give it a try. And the next time we’re in LA, we will.

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