Let it go, let it go. (Pic courtesy of WestJet)

Thankfully my kids have grown out of their “Frozen” fetish and grown into “My Little Pony” and similarly inane adorable girly things.

Otherwise, they might have freaked out upon glimpsing the newest plane from WestJet.

According to a company blog post, the plane, a 737, is custom-painted with “Frozen” themes and scenes, inside and out. On the outside, Olaf is toward the nose and Elsa and Anna are on the tail. Inside, the entire cast appears on the outside of overhead bin doors, and “snow” is everywhere.

To be clear, the plane makes a bold statement. It’s a marketing play, plain and simple. It also serves as proof positive of what I’m sure is a healthy and productive relationship between the airline and Disney Parks. That said, especially for the Villano girls, “Frozen” is yesterday’s news, which means WestJet is about a year too late to guarantee this paint job is on trend.

Still, the effort raises some fascinating questions about kids’ preferences and family travel overall. Do kids really get MORE excited about flying in planes with their favorite characters? If so, how much more? I’ve scoured the Internet for data on the subject and can’t find any.  If you find some, let me know.

Meanwhile, here in our house, we’ll keep hooves peeled (get it?) for the day an airline unveils an MLP plane. When it happens, people, we’ll book like the wind.

How much extra would you pay for a seat on a themed plane?