Family amenities coming to European charters
At a time when U.S.-based airlines continue to squeeze family travel passengers, the world’s largest charter carrier, based in Europe, has announced plans to make the flying experience more family-friendly.
The company, Thomson Airways, this week revealed plans to create family booths on board certain flights. This concept, still just in the design phase, would allow parents and children, or friends, traveling together to sit face to face, enjoying conversation and a shared dining experience with a folding table between them.
As noted in a Skift article earlier this week, this isn’t the first time family booths have been tested; Southwest offered the same sort of family-friendly perk years ago, but discontinued it due to outcry from passengers who were NOT families traveling together.
This time, however, the message is clear: The booths are for families, and they likely will stick.
They also aren’t the only family-oriented perks Thomson has discussed and/or promised. Some of the other benefits include:
- On-board kids’ club with childcare
- Triple seat with folding middle seat (for which, presumably, you’d still have to pay)
- On-board snack bar with kid-friendly items
If some of these perks (ahem, on-board child care) sound familiar, that’s because Richard Branson also has talked about implementing them in the future. Whenever these sorts of family-friendly improvements happen—really, regardless of whether they happen or not—I’m just glad people are talking about them at all.