Happy Birthday R, courtesy of Four Seasons SF.

We Villanos are big fans of Four Seasons Hotels and Resorts brand. Yes, the room product is amazing. Yes, the service at these resorts—as a family, we’ve stayed at five of them—is second to none.

Really, however, what we like about Four Seasons is the way they welcome kids.

I’m not talking about greetings and salutations here (though the bellmen always are very nice with those). I’m talking about amenities, presents and an assorted variety of other goodies that Four Seasons properties give kids when families visit.

We stayed at the Four Seasons Hotel San Francisco this past weekend as part of R’s birthday celebration (she turned 3 on Monday). This meant the folks at the hotel treated our girls like rock stars, with everything from San Francisco Giants dolls and hats to pre-dinner birthday cake and cookies from room service.

There were other treats, too. Like the “passports” each girl got upon check-in; they loved inserting pictures of themselves and information about personal characteristics such as eye color and hair color.

The “passports” also (could have) doubled as forms of identification when we were out and about.

Another highlight for the girls: the make-your-own sundae option at MKT, the on-site restaurant. We only managed to get to the restaurant for a late lunch, but that didn’t stop us from trying out this incredibly interactive form of dessert. (In case you’re wondering, both girls chose to douse their sundaes with M&M’s.)

On previous visits to Four Seasons hotels all over the world, the kids have enjoyed other amazing amenities, including child-sized robes, kids-only room service menus, in-room game kits, and more.

It might seem odd that a hotel brand popular among luxury and business travelers makes families such a priority. The reality—at least as it seems to me—is that Four Seasons recognizes the benefits of establishing brand loyalty at an early age.

I wouldn’t have noticed this if not for a conversation I had with R earlier today. We were talking about her next birthday, and what she wanted to do. We tossed around ideas of visiting another great monument or a park, or just laying low for a fairy party.

“I want to stay at a Four Seasons, dada,” she said after some pose. Honestly, I don’t blame her one bit.