Over the years I’ve made no secret of my love for Plum Organics.
My kids—all three of them, if you can believe it—are addicted to the puffs, and Baby G guzzles at least one (if not two) pouches every day. Little R was a maniac about Shredz, Plum’s nod to Big League Chew. And every now and again, L likes to devour some Mighty Snack Bars, which basically are Plum’s answer to granola bars.
I’ve written about Plum. I’ve visited their offices. I’ve interviewed their founder and (former) CEO. In short, I’m a Plum fanboy, and I’m not ashamed to admit it.
But even if I weren’t such a zealot, I’d *still* love the company’s new online video campaign.
Dubbed #TeamParent, the social media campaign uses texting as a way to show how two spouses rely on Plum to make family travel easier. The latest video focuses on having enough snacks to survive a plane trip with a baby. Another video in the series focuses on leveraging snacks to overcome a cranky toddler during a road trip. A third video revolves around snacks as a way to avoid a park meltdown—something to which every parent can relate (even those who don’t travel that much).
While the videos themselves represent a brilliant perspective on how real-world parents interact about their kids, the comments on the videos offer an entirely different kind of education, providing insight to how those same real-world parents feel about the way the campaign represents them.
Even if you don’t travel with your kids, you’ll appreciate the new campaign. But for those of you who do travel with your little ones, the videos take on even more significance.
Don’t take my word for it; see for yourself. I dare you to watch without smiling.