As someone who does a significant amount of solo travel for work, I’m always planning epic trips as a way to reconnect with the family members I’ve left behind. For us, these trips (such as last month’s week-long escapade at Walt Disney World Resort) aren’t only about escaping, they’re about escaping together. And the adventures almost always are the kinds of jaunts we’ll all remember for life.
This is why I particularly was moved by a new ad from one of my biggest clients, Expedia. On the surface, the ad, a television commercial, trumpets Expedia’s new Expedia+ rewards program, which gives customers one point for every dollar spent on travel.
Really, however, the ad is a comment on the notion of reconnecting with family after a series of business trips.
The family in the ad uses some of the dad’s 83,000 Expedia+ Rewards points to head out on an African Safari. While we Villanos haven’t traveled that far afield, we have come close, and we certainly aren’t ruling out that type of trip in the future.
For me, the bottom line here is that sometimes, family travel is about more than the travel itself. It’s refreshing to see an online travel agency like Expedia recognize that reality in this medium.