The #dadbod

For better or for worse, dads’ bodies—with all our love handles, all their blemishes—are the vessels through which we live our busy lives. As much as these bodies have changed over the years, they’re still ours, still us. And they still can help us accomplish incredible things, such as raising awareness and money for an important cause.

That’s why I developed The #Dadbod Challenge—a fun social media campaign that kicked off this week as part of Movember.

You know Movember—the annual month-long effort to raise awareness of and money for a variety of men’s health issues specifically prostate cancer, testicular cancer, mental health and suicide prevention. Well, the #Dadbod Challenge directly supports the Movember Foundation, the only global charity focused solely on men’s health.

The #Dadbod Challenge is a campaign in which any dad can participate. Inspired by travel selfies (here’s the family travel connection, people), #Dadbod aims to celebrate the male body in all of its forms—a self-deprecating mash-up between Alicia Keys’ campaign to embrace her make-up free self and the Ice Bucket Challenge from 2014.

The rules of engagement are simple.

1. Don a Speedo or another outfit that shows off a dad bod
2. Snap a pic (it can be a selfie or someone else can take it)
3. Share the pic on social media with the #Dadbod hashtag
4. Tag other people to accept the #Dadbod Challenge
5. Donate to the Movember Foundation

While the pictures themselves will help spread the message, the donation part is the most important step on the #Dadbod list. Since 2003, the Movember community has raised more than $710 million and has funded more than 1,200 men’s health projects in 21 countries.

With this in mind, the primary goals of the #Dadbod Challenge are no different from the goal of Movember as a whole: To spark conversations and raise vital funds and awareness for men’s health. By sharing pictures of our imperfect selves, dads will broaden those conversations and raising awareness in new (and admittedly sometimes ridiculous) ways. Hopefully they’ll also inspire people to give.

To follow the campaign through my images on Instagram, which will chronicle everything. You also can visit the official Movember #Dadbod launch page. To donate, click here. Thanks in advance for supporting this great cause.