Naturally, then, I was blown away by this piece, in which my colleague Sarah Gavin shares her story about how Expedia recently leveraged technology to enable patients to “travel” without ever leaving Memphis.
No, the initiative isn’t family travel in the traditional sense. But considering that many of these terminally ill cancer patients will never leave the halls of St. Jude, Expedia has, in a sense, brought the wonders of travel to them and their families. I can’t think of a better use for technology. I also doubt there’s a better kind of travel.
Once you’ve read Sarah’s story, check out the video below. I dare you to keep your eyes dry.